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Sustainable cool knows which bandwagons to ignore.

Politicians don’t address overpopulation because they focus on issues that will get them re-elected in the short term, while the business interests that influence them want to see more and more consumers.
by http://www.vice.com/en_uk/read/do-we-need-to-pay-to-have-kids-to-save-the-world?utm_source=vicefb
 

’70s: The Ultimate Man was fifty years old, borderline alcoholic, and didn’t smile unnecessarily.